Home · Entertainment · Sep 10 archive
Arcade Relaunches with Creator Line-Up Ahead of European Upfront
Developing
In Short: Arcade, the management company of The Sidemen, has signed a host of creators and is set to host Europe’s first creator media upfront, marking a significant move in the European creator economy.
Arcade, the management company of The Sidemen, has signed a host of creators, as it relaunches as an entertainment business ahead of its first European upfront.
Today, Arcade is hosting Europe’s first creator media upfront at an invite-only event in London, attracting over 150 advertisers, brands, and partners who will get exclusive previews of creator content slates, audience data, and insights.
Elek, the CEO of Arcade, said, 'Arcade is executing an ambitious growth strategy to become the dominant player in the creator economy in Europe, which is demonstrated by our incredible new line-up of creator media partners.
The Sidemen, who recently saw member KSI exit, will continue with Arcade as well, alongside creators like Max Fosh, Friends From Work, John Nellis, Faith Kelly, Generation Football, and Fallow Chefs.
What's still developing
- “Creators aren’t just building channels anymore, they’re building entire media brands — long-form, IP, live, branded entertainment” said Schwarzenberger.
- This comes after Arcade received a seven-figure investment from Lumina Media, and hired former Vice exec Matt Elek as CEO, with co-founder Jordan Schwartzenberger stepping away from the day-to-day running of the company, while retaining an active role.
- Joe Lamb is Arcade’s Commercial Managing Director, and Adam Smith leads the Creator Access division.
- “Arcade gives our partners access to the biggest creator media brands in Europe, which operate with the same scale and sophistication as a broadcaster or streamer, but with the trust and audience reach only these elite creators have.” Schwarzenberger, Sam Uwins and Aaron O’Neill co-founded Arcade in 2021 as the management and ventures company for YouTube’ creator group giants The Sidemen.
- Lumina has a minority stake in the business, as Thomas Benski seeks to build a portfolio of investments, including in Carrousel Studios, Strike, Wayward Films, Creators Corp, Magna Studios and Arcade.
Sources
- Deadlinelink