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Vadnagar-Varanasi yatras, influencer tours: How BJP plans to mark Modi’s 25 years in office
Developing
In Short: The BJP has planned 13 programs to mark Prime Minister Narendra Modi’s 25 years in public office, from his tenure as Gujarat Chief Minister to his current role as PM.
The BJP has planned 13 programs to mark Prime Minister Narendra Modi’s 25 years in public office, from his tenure as Gujarat Chief Minister to his current role as PM.
These initiatives include taking social media influencers on tours of significant sites to showcase the transformation under his leadership.
What's still developing
- “The party leadership has suggested that 300 to 500 people can be sent on a tour of Bastar. Every state unit will name a nodal officer and set up a local facilitation team for these tours. The ABVP (the RSS’ student wing) can also be roped in,” said a veteran BJP worker.
- The BJP is going to organise these programmes across the country under the “Seva Sankalp Abhiyan” from September 17, Modi’s birthday, to October 17.
- A key feature of the campaign will be the “Viksit Bharat Sankalp Yatra”, under which about 50 “parivartankari sthals” — places seen to have undergone “transformation” during the Modi regime — will be selected by the ruling party.
- Influencers, bloggers and digital content creators will be taken to these locations to see the changes first-hand and disseminate them through their platforms.
- Modi, who will turn 76 on September 17, took oath as the PM for the third consecutive term on June 9, 2024.
- Before becoming the PM, Modi had been the Gujarat CM for four terms from October 2001 to May 2014, emerging as its longest-serving CM.
Sources
- The Indian Expresslink