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Shipt Launches AI Shopping Assistant for Enhanced Customer Experience

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Technology Desk

In Short: Shipt, the same-day delivery platform owned by Target, has introduced a new AI-powered shopping assistant called 'Ask Shipt' to help customers create customized shopping carts.

Shop assistant drawing
Photo: Yeison Varón Velásquez / Wikimedia Commons (CC BY-SA 2.0)

Shipt, the same-day delivery platform owned by Target, has introduced a new AI-powered shopping assistant called 'Ask Shipt' to help customers create customized shopping carts. According to TechCrunch, users can ask the assistant to create a cart for specific events like a Saturday tailgate or school lunches, or even upload a photo of a dish to have all the ingredients added to their cart. The assistant is now available in the Shipt app and on Shipt.com, joining a growing list of delivery platforms that have integrated similar AI features.

Just this morning, Instacart launched a new AI-powered grocery shopping assistant called Clementine, while Uber Eats and DoorDash have also introduced similar AI assistants this year. TechCrunch reports that Shipt's new tool is part of a broader trend in the delivery industry, with companies increasingly turning to AI to enhance customer experience and streamline the shopping process.

According to reports, the assistant made some interesting claims about the iPhone 18 Pro and iPhone 18 Pro Max, which sit awkwardly next to what's already been reported. The company announced on Wednesday that its new ‘Ask Shipt’ tool will help customers shop more intuitively and turn prompts into customized ready-to-buy carts. Recent leaks have pointed to Dark Cherry alongside Silver and Sky Blue, not the 'Titanium Gray,' 'Titanium White,' and 'Titanium Black' names the assistant listed, which more closely resemble the finish names Apple used for the iPhone 15 Pro lineup back in 2023.

Users can also upload a photo of a dish they saw online or at a restaurant, and the assistant will identify and add all of the ingredients to a cart. The tool’s launch follows the recent addition of other AI features on Target.com itself, including AI-powered photo search, customer review summaries, and other personalized shopping experiences.

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