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Rebecca Hall Stars in Maison Margiela's 'Anonymity' Campaign
Confirmed
In Short: Maison Margiela launches a new campaign starring actress Rebecca Hall, exploring themes of identity and anonymity through a psychological thriller narrative.
Maison Margiela has unveiled a new campaign starring actress Rebecca Hall, titled 'Anonymity.' The project takes the form of a trailer for a psychological thriller, delving into the themes of identity and anonymity. Hall plays an actress preparing for a role who repeatedly encounters a masked version of herself, dressed in the same look but wearing different Artisanal masks created in the brand's Paris atelier.
The campaign, released on Wednesday, coincides with the launch of Maison Margiela's Fall/Winter 2026 collection, which was staged in Shanghai in April. The atmosphere of the Shanghai presentation, with models navigating stacks of shipping containers in flea-market-inspired attire, informs the campaign's aesthetic. Hall's double wears the same look as the actress during each encounter, creating a sense of duality and confusion.
Hall, known for her roles in 'The Prestige' and 'Vicky Cristina Barcelona,' has dabbled in the horror genre with films like 'The Awakening' and 'The Night House.' Her involvement in the campaign is particularly fitting given her background, as she relates to the fictional film's title and plot. The campaign challenges notions of self and character, aligning with Maison Margiela's long-standing exploration of masked identity.
The 'Anonymity' campaign is part of the brand's ongoing creative practice, which has frequently incorporated film within its work. The project is directed as a fictional film, with Hall's character caught between reality, performance, and the shifting nature of identity. Each appearance of the doppelgänger is marked by a different Artisanal mask, further blurring the line between reality and performance.
The campaign is set to be released in stores and online, coinciding with the arrival of the Fall/Winter 2026 collection. Maison Margiela's use of film within its creative practice is a testament to the brand's commitment to pushing boundaries and exploring new forms of expression. Hall's participation adds a layer of intrigue and familiarity to the project, as fans of her work will recognize her in a new and challenging role.
What's confirmed
- Hall’s double wears the same look as the actress during each encounter, while different Artisanal masks distinguish the figure.
- Maison Margiela created those masks in its atelier for the Fall Winter 2026 show, staged in Shanghai in April.
- Maison Margiela explores the question in “ANONYMITY,” a psychological-thriller-inspired campaign starring Rebecca Hall for Fall/Winter 2026.
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