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iPhone 18 Pro's $100 Price Increase is Actually $300 If You Want 1TB Storage
Confirmed
In Short: The iPhone 18 Pro now starts at $1,199 for 256GB of storage, while the iPhone 18 Pro Max starts at $1,299, marking a $100 increase over last year’s models, according to Android Authority.

The iPhone 18 Pro now starts at $1,199 for 256GB of storage, while the iPhone 18 Pro Max starts at $1,299, marking a $100 increase over last year’s models, according to Android Authority. This price hike has spread across the lineup, with even the iPhone Air climbing from $999 to $1,099.
For Android users, this means that older iPhone models are getting more expensive, potentially making them less attractive compared to their Android counterparts, even if those phones have been on the market for months.
The price increases have been noted across the board, with Apple emphasizing performance and new camera features in its latest models. However, the price hikes could be particularly significant for those considering older iPhone models.
Apple’s iPhone division reported strong revenue in the third fiscal quarter, with $54.25 billion, up 22% from the previous year, according to Fox Business. Despite the price increases, Apple is also expanding into new markets, such as foldable phones with the release of the iPhone Duo.
These price hikes could impact consumer decisions, especially for those who are considering older iPhone models or are in the market for a new Android phone. The tech giant’s strategy of maintaining high prices for its devices could continue to influence the smartphone market.
What's confirmed
- The iPhone 18 Pro now starts at $1,199 for 256GB of storage, while the iPhone 18 Pro Max starts at $1,299.
What's still developing
- That could mean a Galaxy phone you’ve been waiting to buy isn’t necessarily safe from a price increase simply because it launched months ago.
- Apple’s new iPhones are here, and alongside all the camera, performance, and software upgrades, there’s another change that’s much harder to get excited about: they’re more expensive.
- Normally, once a phone has been on shelves for a while, you’d expect its price to head in the opposite direction.
- It’s called A20 Pro, and it’s the first 2 nm chip for the iPhone.
- CUPERTINO, Calif.—Apple’s new iPhone 18 Pro is an iterative update that—as usual—focuses heavily on both performance and new camera features.
- A 7-core GPU offers up to 40 percent improved performance and increased bandwidth.
- Apple spent a significant chunk of the iPhone presentation talking up Apple Intelligence, arguing that the iPhone is a perfect place to establish and maintain the context for effective AI features—for example, with access to your calendar and daily habits—but of course tried to differentiate on the basis of privacy within that context.
- The tech giant announced the iPhone Duo during its annual fall keynote on Wednesday, marking the company’s foray into the foldable phone space.
