Home · Technology · Sep 9 archive

iPhone 18 Pro's $100 Price Increase is Actually $300 If You Want 1TB Storage

Confirmed

Technology Desk

In Short: The iPhone 18 Pro now starts at $1,199 for 256GB of storage, while the iPhone 18 Pro Max starts at $1,299, marking a $100 increase over last year’s models, according to Android Authority.

Price increase in subsidised products (FL63271873)
Photo: IPPA photographer / Wikimedia Commons (CC BY 4.0)

The iPhone 18 Pro now starts at $1,199 for 256GB of storage, while the iPhone 18 Pro Max starts at $1,299, marking a $100 increase over last year’s models, according to Android Authority. This price hike has spread across the lineup, with even the iPhone Air climbing from $999 to $1,099.

For Android users, this means that older iPhone models are getting more expensive, potentially making them less attractive compared to their Android counterparts, even if those phones have been on the market for months.

The price increases have been noted across the board, with Apple emphasizing performance and new camera features in its latest models. However, the price hikes could be particularly significant for those considering older iPhone models.

Apple’s iPhone division reported strong revenue in the third fiscal quarter, with $54.25 billion, up 22% from the previous year, according to Fox Business. Despite the price increases, Apple is also expanding into new markets, such as foldable phones with the release of the iPhone Duo.

These price hikes could impact consumer decisions, especially for those who are considering older iPhone models or are in the market for a new Android phone. The tech giant’s strategy of maintaining high prices for its devices could continue to influence the smartphone market.

What's confirmed

What's still developing

Sources