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Spice Girls Reveal Secret Member in Pumpkin Spice Dunkin' Ad

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In Short: The Spice Girls have surprised fans with a new commercial for Dunkin', revealing a secret sixth member and bringing back the beloved Pumpkin Spice latte.

Pumpkin Spice Latte for Halloween
Photo: さえぼー / Wikimedia Commons (CC0)

The Spice Girls have surprised fans with a new commercial for Dunkin', revealing a secret sixth member and bringing back the beloved Pumpkin Spice latte. In the ad, Geri Halliwell-Horner and Emma Bunton, known as Ginger Spice and Baby Spice respectively, sit for a mock documentary-style interview, during which Baby Spice reveals: "A lot of people don’t know we originally had a sixth member." That member’s stage name? Rachel Dratch, who plays the character in a puffy orange getup, sips on a pumpkin-flavored iced latte while recalling her fictional favorite songs from her short-lived girl group career.

According to reports, the ad finds Halliwell-Horner and Bunton seated for a mock documentary-style interview, during which Baby Spice reveals: "A lot of people don’t know we originally had a sixth member." That member’s stage name? Rachel Dratch, who plays the character in a puffy orange getup, sips on a pumpkin-flavored iced latte while recalling her fictional favorite songs from her short-lived girl group career. The ad, which comes as Dunkin’ welcomes its autumnal offerings back to the menu, including pumpkin spice, pie, and patch latte flavors as well as pumpkin bakery treats, is a playful nod to the brand’s seasonal favorites.

In a statement, Dratch said of the campaign, “I think Pumpkin Spice was just ahead of her time. ‘Maybe a little too seasonal, but definitely ahead of the curve,’ the SNL alum continued jokingly.” The ad, which debuted on Thursday, has fans excited about the return of the Spice Girls and the Pumpkin Spice latte. The commercial is a fun and nostalgic way to bring back the beloved brand and its signature drink.

The Spice Girls, who have been apart for years, have received a hero's welcome as they played their first full concert in the UK. Only two-thirds of the girl band made it to London, but fans seemed thrilled nonetheless. The band's youngest member, Yoonchae Jeong, was seen performing with the group, and her reaction to the return of the Spice Girls was evident in her excited demeanor.

In the ad, Baby Spice also reveals that the secret member was part of the original group, but the others still won’t talk to her. “We were devastated,” Halliwell-Horner says before playfully referencing absent members Victoria Beckham, Mel B, and Mel C. The ad, which is part of Dunkin’s fall flavors campaign, is a clever way to bring back the Spice Girls and their iconic sound while also introducing a new character to the mix.

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