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EXCLUSIVE: Poshmark Wants You to ‘Try Yourself On’ for a Change
Developing
In Short: Poshmark is encouraging shoppers to explore their closets with its 'Try Yourself On' campaign, set to launch as New York Fashion Week approaches.
With New York Fashion Week just days away, Poshmark is inviting consumers to 'Try Yourself On' for a change, according to reports from WWD.
Under the leadership of chief revenue officer Elizabeth von der Goltz, who is focusing on inclusivity, the campaign marks a new chapter for Poshmark as it refines its fashion image.
Developed in partnership with Nice&Frank, the 'Try Yourself On' campaign is set to launch Tuesday, emphasizing the platform's millions of registered sellers as a key strength.
What's confirmed
What's still developing
- “Every closet brings its own point-of-view, which means discovery can take you somewhere unexpected: a past-season piece you missed, something vintage, a hard-to-find designer item or simply something you didn’t know you were looking for until you found it. That’s really at the heart of ‘Try Yourself On.’” Bringing the campaign to life, Poshmark has tapped an array of personalities across fashion, entertainment, photography and culture to partake in a content series for social media.
Sources
- WWDlink