Home · Technology · Sep 8 archive
Apple Set to Unveil Major Products in September Launch
Confirmed
In Short: Apple is set to hold its September launch event, expected to feature new iPhones, Apple Watch models, and AirPods 5, marking the company's biggest event of the year.
Apple is set to hold its September launch event, expected to feature new iPhones, Apple Watch models, and AirPods 5, marking the company's biggest event of the year. The event, confirmed for September 9, will also include the first appearance with John Ternus as CEO, following the recent teasing of a 'huge launch' by Ternus himself.
According to reports, the event will include three new flagship iPhone models, two new Apple Watch models, and the release of AirPods 5. While rumors suggested the debut of AirPods with cameras, Mark Gurman has clarified that this product will not be launched until 2027, with only AirPods 5 making an appearance next week.
AppleInsider reports that the more significant iPhone launch will be the iPhone Fold, also known as the iPhone Ultra. Additionally, the company is expected to update its home devices, including the Apple TV and HomePod mini. The event will be streamed on YouTube, the Apple Event page, and the Apple TV app, among other methods, and will be a regular occurrence as it has been for years.
Regular as clockwork, Apple holds an event in early September to launch new iPhone models and other products, and this year's event will be no exception. The confirmation of the event date and the inclusion of John Ternus as CEO make this a highly anticipated event for tech enthusiasts and industry watchers alike.
What's confirmed
What's still developing
- We’ll give you t… Ryan got his start in journalism as an Editor at MacStories, where he worked for four years covering Apple news, writing app reviews, and more.
- Wed Aug 26 2026, 12:05 PM EDT · 5 minute read The Apple logo accompanying the 2026 event invite Apple has confirmed its September special event will be held on September 9.
- Apple has just confirmed that this will be the case for 2026's presentation.
- While there has been some speculation of the return of a live keynote, it's doubtful that Apple will move away from its slick prerecorded video.