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Adobe is trying to make its AI generators idiot-proof in Premiere

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Technology Desk

In Short: Adobe is overhauling its AI tools in Premiere to make them more accessible and user-friendly, allowing editors to generate media directly within their workflow.

Adobe Firefly generated landscape photography
Photo: Adobe Firefly Image 3, prompted by Jiří Vedral / Wikimedia Commons (Public domain)

Adobe is overhauling how editors interact with AI in its Premiere professional video editing software, aiming to make these advanced tools more accessible and integrated into the editing process.

A new Generative Media tool in Premiere makes it easier to generate video, sound effects, music, and soundscapes without ever leaving the project timeline, with multiple underlying models available directly in the timeline.

These models include Adobe Firefly, Google Veo, Runway, Luma, and Kling, allowing editors to choose the best match for their project’s style, enhancing flexibility and creativity.

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