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Apple's iPhone 18 Pro Expected to Be 40% More Expensive to Make Than iPhone 17 Pro
Confirmed
In Short: Apple is set to raise iPhone prices, with the iPhone 18 Pro expected to be 40% more expensive to manufacture compared to the iPhone 17 Pro.
The iPhone 18 Pro range is expected to be more expensive to manufacture, with a 40% increase compared to the iPhone 17 Pro, according to a Korean carrier. This comes as Apple prepares to raise iPhone prices, following similar moves by Samsung and Google. MacRumors reports that the iPhone 18 Pro's starting price could be $1,199, a 9% increase from the current iPhone 17 Pro's $1,099.
A $100 increase would align the iPhone's pricing with Samsung's, aiming to avoid "sticker shock" from the larger hikes seen on Mac and iPad. Analysts at MacRumors suggest that Apple has room to go higher, given the loyal customer base and the significant price increases on Mac and iPad. The shortage of memory is reversing a decades-long decline in memory costs, making consumer electronics more expensive to produce.
The Verge reports that the iPhone 18 Pro is likely to come with a higher price tag, reflecting the broader trend of rising manufacturing costs. Apple is expected to prioritize its more expensive, premium devices this year, with the base model iPhone 18 rumored to launch in the spring of 2027. The company has also launched an iPhone leasing program, allowing people to pay a monthly fee to rent the newest iPhones and swap them out when a new device releases.
The ongoing tech rumor mill suggests that Apple's iPhone event will be held on September 9 at 10 am Pacific (1 pm Eastern), with the title "Surprise and Shine!" The event is expected to announce the iPhone 18 Pro, 18 Pro Max, and potentially the first look at an Apple foldable device. The shortage and price increases are making less expensive phones less appealing for manufacturers to prioritize, leading to a focus on more premium devices.
What's confirmed
What's still developing
- For configurations, the reseller is quoting 256GB and 512GB versions of the iPhone Ultra.
- Then this may be because of machine translation, but at different points the site appears to say that the new iPhones will be available on either September 18, 2026, or September 26.
- Here's how to get started using it on iPhone and iPad.
- Thanks to the memory crisis and price increases, all smartphones are getting more costly to make.