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Good Good Golf CEO and President Exit After Controversial Ad
Developing
In Short: Good Good Golf parted ways with its CEO and President after a promotional video with Callaway Golf sparked controversy, according to a company statement.
The company announced the departure of CEO Matt Kendrick and President Joe Flannery, as reported by Al Jazeera. The decision follows a promotional video featuring Good Good Golf and Callaway Golf that drew criticism.
PGA Tour CEO Brian Rolapp expressed disappointment with the ad's reception, though specific details of the controversy are not provided in the facts.
Good Good, launched as a YouTube channel in 2020, has grown to become one of the largest content creators in golf, featuring twelve competitors in various challenges.
In response, Garrett Clark, a founder of Good Good, released a video stating that the ad was 'the worst ad known to man' and not reflective of the brand's values.
What's confirmed
What's still developing
- The company parted ways with CEO Matt Kendrick and President Joe Flannery, Good Good’s head of finance and operations Alex Puchala announced on Wednesday.
- “Last week Good Good Golf and Callaway posted a video to promote a co-branded driver,” Brewer said in a statement.
- Good Good was launched as a YouTube channel in 2020 and is now among the largest content creators in the sport, featuring eight men and four women competing in golf and various challenges.
- “We were disappointed with what we saw,” PGA Tour CEO Brian Rolapp said last week of the response from Good Good.
- Garrett Clark, a Good Good founder and the man who shoves the woman in the video, posted an eight-minute video in which he called the commercial in question “the worst ad known to man” and “not what we stand for”.
Sources
- Al Jazeeralink