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2027 Range Rover Electric Debuts with Strong Pre-Orders
Developing
In Short: Jaguar Land Rover reports 80,000 pre-orders for the 2027 Range Rover Electric, with half from North America and many new to the brand. The vehicle maintains the Range Rover's design while incorporating aerodynamic enhancements and additional isolation for a smoother ride.
Jaguar Land Rover has unveiled the 2027 Range Rover Electric, which has already garnered 80,000 pre-orders, with half of those coming from North America. The vehicle retains the distinctive Range Rover look, but with subtle aerodynamic improvements such as a more streamlined front grille and aero-efficient wheels. These changes help reduce the vehicle's drag coefficient slightly.
According to JLR, the primary focus was to ensure the Range Rover Electric felt like a Range Rover first and an electric vehicle second. To achieve this, the company had to add extra isolation to the front drive unit and pay special attention to high-voltage cables, which can transmit noise and vibrations into the cabin. These measures are aimed at enhancing the overall driving experience and maintaining the luxury associated with the Range Rover brand.
What's confirmed
What's still developing
- And there’s evidently demand: JLR told us that it already has 80,000 hand-raisers—half from North America—70 percent of whom are new to the brand, with 20 percent already owning an EV. (Obviously, only some fraction…
- JLR told us it needed to add some extra isolation to the front drive unit and that it had to pay attention to the HV cables, which can conduct noise and vibration into the cabin.
Sources
- Ars Technicalink