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JioHotstar Expands Globally with Launch in UK, Canada, and Singapore
Confirmed
In Short: JioHotstar, India's leading streaming service, has launched internationally in the UK, Canada, and Singapore, offering a diverse library of content across 12 languages.
JioHotstar, India's leading streaming service, has launched internationally in the UK, Canada, and Singapore, marking its expansion beyond India and positioning itself as a global entertainment platform. The service, designed to resonate with the South Asian diaspora and appeal to a broader international audience, now offers access to its extensive library of over 160,000 hours of content in more than 12 languages and multiple genres.
The launch in these markets includes Before-TV access to popular shows for Singapore and Canada, and simultaneous viewing with television broadcasts for the U.K. audience. Amit Malhotra, head of international business at JioStar, emphasized the importance of streaming in expanding catalog sizes, highlighting JioHotstar's strategy to attract a wider international audience interested in diverse languages, stories, and cultures.
In a statement, JioHotstar said, 'The service is designed to resonate deeply with the South Asian diaspora while appealing to a broader global audience.' This expansion aims to bring JioHotstar's catalog of entertainment to new viewers, offering them a unique viewing experience with interactive features, personalized recommendations, and new subscription options.
Background
Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, making it the second-largest country by total area, with the longest coastline of any country.
What's confirmed
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- In a statement, JioHotstar said the service is “designed to resonate deeply with the South Asian diaspora while appealing to a broader global audience”.
- JioHotstar on Wednesday announced its international launch in the UK, Canada and Singapore, marking the streaming platform’s expansion beyond India and its push to become a global entertainment platform.
- The launch will offer audiences in the three markets access to JioHotstar’s library of more than 160,000 hours of content across over 12 languages and multiple genres, it said.
- The service is aimed primarily at the South Asian diaspora, while also seeking to attract a wider international audience interested in diverse languages, stories and cultures, it said.
- India’s leading streamer JioHotstar has launched internationally in the U.K., Canada and Singapore, bringing its catalog of more than 160,000 hours of entertainment across more than 12 Asian languages alongside…
- Viewers in Singapore and Canada will get Before-TV access to popular shows including “Anupama,” “Yeh Rishta Kya Kehlata Hai,” “Seher Hone Ko Hai” and “Azhagae Azhagu,” while U.K. audiences can watch popular shows…
- “Streaming has spent the last decade competing on the size of its catalogue,” said Amit Malhotra, head – international business, JioStar.