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Tim Cook’s Apple: his 10 biggest wins and misses

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Technology Desk

Tim Cook 2009
Photo: Kindly granted by Valery Marchive (LeMagIT) / Wikimedia Commons (CC BY-SA 2.0)

Aside from its in-house Mac chips, Apple also launched its first 5G modem in the iPhone 16E under Cook. The company later revealed a flurry of new services in 2019: Apple TV , Apple Arcade , Apple News Plus , and its own credit card.

Though Steve Jobs originally announced iCloud in June 2011 , Cook oversaw its launch after taking over as CEO just months later. Last year, Apple reported earning $100 billion from all of its services combined.

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