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John Ternus Takes Over as Apple CEO, Focusing on Upcoming Launch

Confirmed

Technology Desk

John Ternus (Wikidata P18)
Photo: Tessa Bury / Wikimedia Commons (CC BY 4.0)

New Apple CEO John Ternus sent out his first staff memo, thanking his predecessor Tim Cook , and quickly turning to what the company will do next, reports Bloomberg. Thanks for everything you’ve all done to make it possible,” writes Ternus, referring to the On September 9th event where Apple’s expected to unveil new iPhones including the rumored foldable iPhone Ultra and iPhone 18 Pro models.

Apple has set new CEO John Ternus' target compensation at $58 million, according to an updated SEC filing [ PDF ] (via Bloomberg ). For fiscal 2026, Apple granted Ternus a prorated RSU award with a target value of $2.5 million.

“We have a huge launch next week that’s going to be phenomenal,” Ternus wrote in a memo to staff on Tuesday, according to Bloomberg. Ternus also hints at “incredible products already in the works and the ones we haven’t even imagined yet,” presumably moving beyond camera-equipped AirPods , home robots, and even more OLED displays.

Half will be granted in the form of time-based RSUs that vest over four years, and the other half will vest based on Apple's stock performance. Today, on my first day as CEO, I just wanted to send a quick note to thank everyone for the warm wishes.

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