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Apple's New CEO John Ternus Teases 'Huge Launch' Next Week
Confirmed
In Short: Apple's new CEO John Ternus has sent his first memo to staff, hinting at a significant product launch next week, while also thanking his predecessor Tim Cook for his guidance.

Apple's new CEO, John Ternus, has sent his first memo to staff, teasing a 'huge launch' next week, according to Bloomberg. The memo, sent on Tuesday, indicates that Ternus is already focusing on the company's future, hinting at 'incredible products already in the works and the ones we haven’t even imagined yet.
In the memo, Ternus also expressed gratitude to Tim Cook, his predecessor, for sharing his knowledge and experience during the transition. Cook, who is stepping down as CEO, wrote in a memo to staff that he is 'taking enormous comfort in handing the helm to someone as brilliant and wonderful and capable as John.
Apple has set Ternus' target compensation at $58 million for fiscal 2026, with a prorated RSU award of $2.5 million, half of which will vest over four years and the other half based on Apple's stock performance, according to an updated SEC filing via Bloomberg.
The first major event under Ternus' leadership is scheduled for September 9th, which is expected to be the big iPhone event, as reported by The Verge.
What's confirmed
What's still developing
- Apple has set new CEO John Ternus' target compensation at $58 million, according to an updated SEC filing [ PDF ] (via Bloomberg ).
- For fiscal 2026, Apple granted Ternus a prorated RSU award with a target value of $2.5 million.
- Half will be granted in the form of time-based RSUs that vest over four years, and the other half will vest based on Apple's stock performance.
- “We have a huge launch next week that’s going to be phenomenal,” Ternus wrote in a memo to staff on Tuesday, according to Bloomberg.
- “I take enormous comfort in handing the helm to someone as brilliant and wonderful and capable as John,” Tim Cook wrote to staff on his last day as CEO.
- The first thing up for Apple’s new CEO is the big iPhone event on September 9th.
- New Apple CEO John Ternus sent out his first staff memo, thanking his predecessor Tim Cook, and quickly turning to what the company will do next, reports Bloomberg.
- Ternus also hints at “incredible products already in the works and the ones we haven’t even imagined yet,” presumably moving beyond camera-equipped AirPods, home robots, and even more OLED displays.
