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Meta removes dozens of ads after India flags malware scam on Facebook, Instagram

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Meta had internally ​projected that ​scam and ​banned goods advertising would generate about 10 per cent of its 2024 revenue, or roughly $16 billion, even as the company says it is ​cracking down on such ads, Reuters reported last year.

India recorded nearly $2.4 billion in cyber-fraud losses in 2025, ⁠government ​data shows, as scam operators increasingly target the country’s digital-payments boom. The government said ads on Facebook and Instagram operating under names such as “Night Play” and “Kyss” directed users to phishing websites.

India’s advisory said the apps could secretly access information stored on users’ phones, capture one-time passwords and bank ​PINs, and transfer money from accounts without the owner’s knowledge. They also prohibit ⁠ads for “products, services, schemes ⁠or offers using identified deceptive or misleading practices”, including those intended to scam users out of money.

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