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Forget Starbucks coffee
Developing
The dense, brightly coloured blended drink with swirls of pink, blue and purple, topped with whipped cream and a crunchy topping lifted foot traffic at Starbucks by 44% during its brief emergence, according to Placer.ai, a data analytics firm.
Fast food chains like McDonald's, Chick-fil-A, and Taco Bell have launched fruit-based so-called refreshers and coffee-adjacent options and other non-caffeine cold drinks aimed at the same audience. UK data suggests the trend isn't limited to the US.
What's confirmed
What's still developing
- The dense, brightly coloured blended drink with swirls of pink, blue and purple, topped with whipped cream and a crunchy topping lifted foot traffic at Starbucks by 44% during its brief emergence, according to…
- Fast food chains like McDonald's, Chick-fil-A, and Taco Bell have launched fruit-based so-called refreshers and coffee-adjacent options and other non-caffeine cold drinks aimed at the same audience.
- UK data suggests the trend isn't limited to the US.
Sources
- BBClink