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Apple implements price hikes for its TV streaming service and 'One' subscription bundle
Confirmed
For those struggling with ways to stay current on their favorite shows and movies without paying more than $100 a month for streaming services, rotating paid streaming platforms could be a solution, CNET Senior Streaming Editor Kourtnee Jackson said.
Apple reported a record June quarter with $109.4 billion in revenue, which beat analysts' estimates of $108.65 billion in the company's final earnings report before CEO Tim Cook steps down. “Rotate streaming subscriptions to keep a few streaming services for the time you know you’ll use them, like when a new season of your favorite show is released,” Jackson said.
Starz , the $11.99-per-month streaming platform that features shows, movies and live events - and had 17.6 million subscribers at the end of 2026, according to the company. Many consumers started the year aware of their streaming waste and ready to cut back to save money, an April study from consulting firm Deloitte found.
Some consumers have looked for ways to cut costs on their streaming music subscriptions by turning to records and CDs, the article noted. Apple TV cost just $4.99 per month when it launched in 2019.
“Taking an average from the responses, the results showed that typically subscribers have around 2.6 subscriptions that they aren’t using each month (up from 0.8 in 2025),” the study said. The average American has six paid subscriptions , and they’re not using three of them, according to an August study from financial services firm Self Financial.
The average consumer spends $111 a month on subscriptions and wastes $21 a month on unused subscriptions, a July study from tech site CNET found. Around 40 percent said they’ve “recently cut back on entertainment subscriptions” because of financial reasons.
What's confirmed
- For those struggling with ways to stay current on their favorite shows and movies without paying more than $100 a month for streaming services, rotating paid streaming platforms could be a solution, CNET Senior Streaming
- Apple reported a record June quarter with $109.4 billion in revenue, which beat analysts' estimates of $108.65 billion in the company's final earnings report before CEO Tim Cook steps down.
- Starz , the $11.99-per-month streaming platform that features shows, movies and live events - and had 17.6 million subscribers at the end of 2026, according to the company.
- Some consumers have looked for ways to cut costs on their streaming music subscriptions by turning to records and CDs, the article noted.
- “Taking an average from the responses, the results showed that typically subscribers have around 2.6 subscriptions that they aren’t using each month (up from 0.8 in 2025),” the study said.
- The average consumer spends $111 a month on subscriptions and wastes $21 a month on unused subscriptions, a July study from tech site CNET found.
What's still developing
- Apple TV cost just $4.99 per month when it launched in 2019.
- Apple reported a record June quarter with $109.4 billion in revenue, which beat analysts' estimates of $108.65 billion in the company's final earnings report before CEO Tim Cook steps down.
- The average American has six paid subscriptions , and they’re not using three of them, according to an August study from financial services firm Self Financial.
- Starz , the $11.99-per-month streaming platform that features shows, movies and live events - and had 17.6 million subscribers at the end of 2026, according to the company.
- “Taking an average from the responses, the results showed that typically subscribers have around 2.6 subscriptions that they aren’t using each month (up from 0.8 in 2025),” the study said.
- The average consumer spends $111 a month on subscriptions and wastes $21 a month on unused subscriptions, a July study from tech site CNET found.
- Some consumers have looked for ways to cut costs on their streaming music subscriptions by turning to records and CDs, the article noted.
- Many consumers started the year aware of their streaming waste and ready to cut back to save money, an April study from consulting firm Deloitte found.