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Good Good Golf's very bad, bad week amid backlash over Callaway ad
Developing
Good Good co-founder Clark posted an eight-minute video this week in which he called the company's video for Callaway "the worst ad known to man" and said that it is "not what we stand for. On Thursday, the digital media company lost its three-year partnership with Callaway Golf, while the PGA Tour said Good Good would no longer sponsor one of the association's tournaments in November.
Also on Thursday, the PGA Tour said it had "been informed of Good Good Golf's decision to step away as sponsor of the event in Austin, Texas, this fall. Some consumers said the apology didn't go far enough, urging Callaway to also take steps such as making donations to the Ladies Professional Golf Association and to domestic violence organizations.
What's confirmed
What's still developing
- On Thursday, the digital media company lost its three-year partnership with Callaway Golf, while the PGA Tour said Good Good would no longer sponsor one of the association's tournaments in November.
- Some consumers said the apology didn't go far enough, urging Callaway to also take steps such as making donations to the Ladies Professional Golf Association and to domestic violence organizations.
- Also on Thursday, the PGA Tour said it had "been informed of Good Good Golf's decision to step away as sponsor of the event in Austin, Texas, this fall.
- Good Good co-founder Clark posted an eight-minute video this week in which he called the company's video for Callaway "the worst ad known to man" and said that it is "not what we stand for.
Sources
- CBS Newslink