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OpenAI to start showing ads on ChatGPT’s free and Go tiers in India

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OpenAI to start showing ads on ChatGPT’s free and Go tiers in India
Photo: JaredMcKenzie / Wikimedia Commons (CC0)

OpenAI said on Thursday that it will start showing ads on its ChatGPT Free and Go subscription tiers in India. OpenAI said in February that it has more than 100 million weekly active ChatGPT users in India, a huge chunk of whom are on the free or the lower-priced Go tiers.

“With ChatGPT Ads, businesses of every size can introduce themselves at relevant, high-context moments when decisions are beginning to take shape,” Dave Dugan, head of global ads solutions at OpenAI, said in a statement.

The company said on Wednesday it will start by showing ads for 50 brands, and that it has partnered with agencies WPP and Omnicom for this. Last November, The Information reported that OpenAI was aiming to reach 220 million paying subscribers by 2030.

The report said that at that time, 35 million users paid for its Plus and Pro plans.

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