Who Shapes America’s Health and Wellness Conversations?

May 7 ETDeveloping

Health Desk

In Short: Pew Research Center analyzed 6,828 influencers on social media to understand who guides Americans on health and wellness.

Pew Research Center has identified and analyzed 6,828 influencers on YouTube, TikTok, and Instagram who regularly post about health and wellness. These influencers play a significant role in shaping public health discussions.

The majority of U.S. adults seek guidance from health care providers, navigating a complex and often confusing health landscape.

Influencers were categorized based on their content, with those citing life experience often sharing personal stories of medical conditions, disabilities, or fitness journeys in their social media bios.

This study provides insights into the diverse voices that influence health and wellness conversations in America.

What's confirmed

What's still developing

Here is more information about how we identified the influencers included in this study and how we defined the different topics and categories we measured in the analysis.
The vast majority of U.S. adults turn to health care providers for guidance through this confusing landscape.
To learn more about who these influencers are and how they present themselves to the world, we identified 6,828 individuals with at least 100,000 followers on YouTube, TikTok or Instagram that regularly post about…
Influencers categorized as citing life experience often mention their medical conditions, disabilities or fitness journeys in their social media bios.

Sources

Pew Research Centerlink